GemfieldsxMuse debuts new collection 'All about the Ear' at the 2018 couture jewellery show
New GemfieldsxMuse collaboration brings responsibly sourced gemstones to the everyday consumer
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This year, Gemfields, a world leading supplier of responsibly sourced gemstones, has once again teamed with MUSE, the fine jewellery industry’s premier showroom for emerging and established talent, to present a new collection of inspired jewellery with a focus on earrings.
With 23 contributing designers, it’s no surprise that the collection offers a vast array of designs, styles and gemstones. The current vogue for mixing, matching and multiples, the 65 pairs of earrings feature hoops, studs and chandeliers, all embellished with Gemfields Zambian emeralds and Mozambican rubies. The variety doesn’t just stop with design; the collection also encompasses a wide range of price points, providing a unique opportunity to bring coloured gemstone fine jewellery to consumers as part of an everyday jewellery wardrobe.
Jennifer Shanker, founder of MUSE Showroom, added, “I’m particularly excited about this year’s
collaboration, as earrings are having such a moment right now. With the added beauty and appeal of Gemfields responsibly sourced rubies and emeralds, it’s a truly winning combination.”
A selection of pieces from the 2018 GemfieldsxMuse 'All about the Ear' Collection. Photo Credits: Begum Kahn, Jennifer Shanker, Silvia Furmanovich, Sylva & Cie.
The GemfieldsxMuse partnership first began back in 2014 and has continued every year since. The Charm Program introduced at last year’s show has proven so successful that it is being made evergreen, with new ruby and emerald designs arriving throughout 2018.
Retail distribution for the GemfieldsxMuse collaboration includes Bergdorf Goodman, Broken English, Goop, Jeffery, Marissa Collections, Moda Operandi, Neiman Marcus and Shopbop, as well as MUSE’s recently launched e-commerce platform (www.musexmuse.com), which offers a comprehensive assortment of ruby and emerald pieces from current and previous collaborations.
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