Loveness Lee expands brand after showing at Paris Fashion Week

Leading London independent jewellery retailer Kabiri and Italian luxury fashion retailer Luisa Via Roma were both impressed by Loveness Lee’s striking collections, which combine the unique qualities of natural materials with a powerful, bold design aesthetic.

Luisa via Roma sells via its website as well as its two stores in Florence, Italy, and is Loveness Lee’s first Italian stockist.

Launched in 2016, Loveness Lee is a contemporary British jewellery brand for women with a daring attitude to style. The jewellery is handmade in London using altered, ancient jewellery techniques and traditions. Natural forms, vivid hues and irregular textures define the brand’s unique and statement style.

Nathalie Kabiri said:

"There is nothing like Loveness Lee’s collection around in the designer jewellery market presently. Her forms are not reminiscent of anything in particular, however they are strangely familiar and luxurious looking. A customer can always style the pieces to emphasise her own style, rather than the pieces dictating a 'look' upon her. Loveness Lee’s Trans-natural collection incorporates perfect statement earrings as well as understated necklaces, which are currently the most in demand styles from our clientele.” 

Designer Loveness Lee added: “

The showroom at Paris was a huge success for me, and we still have a number of other orders to confirm. These two new stockists mark an exciting time for the brand as we establish ourselves more firmly in the UK and into Europe – hopefully this will continue into 2019 as we continue to seek contemporary, designer jeweller boutiques to work with.”