Lily Blanche wins female entrepreneur award
Lily Blanche wins Business Women Scotland Award
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Stirling-based jewellery company Wow (Scotland) Ltd has triumphed in the main Scottish awards for female entrepreneurs. The company, which trades under the name Lily Blanche, won the award for best use of social media in the BWSWES Awards run jointly by Business Women Scotland and Women’s Enterprise Scotland.
Founder Gillian Crawford was presented with the award by the Financial Times’ Miss Moneypenny and Dean of the Edinburgh Business School, Professor Heather McGregor.
The company won the award for its Facebook campaign Lin’s Locket, which promoted the Lily Blanche Memory Keeper Locket. This innovative locket opens to reveal six secret photographs and is a favourite of tennis coach and Strictly Star, Judy Murray, who wore it to watch sons Andy and Jamie become Wimbledon champions in 2016.
Telling the story of Lily Blanche customer Hubert from Singapore, who wanted an heirloom love token to give to his fiancé, Lin, the campaign’s video has been viewed over 1.7m times and has been shared over 1200 times. The success of the campaign in driving sales has allowed the company to appoint new staff.
Gillian Crawford, founder of Lily Blanche, vice chair of the British Association of Women Entrepreneurs and a former deputy editor with the Sunday Times in Scotland, said:
“This has been our most successful marketing campaign ever. The Memory Keeper Locket has a great ‘wow’ factor and people love seeing the secret images inside. We were delighted when the campaign went viral and even more so to win the award.”
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