FLAARE and STÖÖKI launch collab project
Jewelley brand STÖÖKI has collaborated with FLAARE for socially focused project
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FLAARE and STÖÖKI are proud to share the story of a unique partnership. This brand collab meets student work experience has been a hit over the past 12-weeks resulting in the t-shirt collection you see here!
Kicking off with vision-boarding at Thames Side Studios, the young entrepreneurs (students at Haringey Learning Partnership) collaborated with Hackney born fashion brand STÖÖKI to co-design, brand, and print a collection of limited edition FLAARE x STÖÖKI t-shirts. They have modelled in two awesome photo shoots at Thames Side Studios and Alexandra Palace and been interviewed by STÖÖKI’s camera team for social media content, gaining confidence and entrepreneurial skills throughout the creative process.
In interviews asked to describe FLAARE in one word, Ashton talks about, “opportunity", Sheldon goes for "fun.” We hear how the creative process has taught them about design, fashion, starting your own businesses and using social media to sell and market your own product. Talking to future FLAARE entrepreneurs, Amario's advice is to "trust the process." Brenda highlights how “taking the actual pictures is pretty cool."
Sheldon calls this collab a "journey" and Ashton tells us how, despite early reservations about being bored, his mindset has been turned around by the immersive process, getting to know STÖÖKI. Seeing this creative work pay off has sparked ideas about a future in fashion, “this is gonna help me a lot in life" he said.
A major aim of this programme is to help young people create, learn, build, and earn, which is why the profits from these t-shirts will be split between FLAARE and the young entrepreneurs. When asked about this, Brenda says, "it’s amazing we've been able to do something where we can work towards earning money from school." Sheldon shouts out STÖÖKI for "giving young people a chance to make money, they are giving us a chance to actually do stuff with our lives."
The FLAARE x STÖÖKI collection is live! These young entrepreneurs are hoping you will jump aboard their creative journeys to create, learn, build and earn by buying and repping the collection. Come and celebrate young creativity! Join us at the student fashion show daytime event (14:45, Wood Green) or that night for the FLAARE launch party (8-till late, Dalston!)
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