Italian brand will return to Birmingham


Italian brand TI SENTO – Milano return to Jewellery & Watch 2020

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The globally recognised sterling silver brand will return to Jewellery & Watch to secure new accounts with independent jewellery, fashion and gift retailers

Worldwide fashion jewellery brand, TI SENTO - Milano, will return to leading UK trade event, Jewellery & Watch in February 2020, having been inspired by the move to Hall One of the NEC, Birmingham.

Based in the Netherlands, TI SENTO – Milano specialises in rhodium-plated sterling silver and 18ct gold-plated jewellery ranges crafted using traditional goldsmithing techniques at its own atelier.

As TI SENTO – Milano continues to grow in the UK market, Jewellery & Watch 2020 was chosen by the brand’s distributor, Mesmeric Distribution Ltd, as the ideal location to meet potential new retail partners and develop brand awareness in the jewellery and fashion space.

The move to Hall One of the NEC, part of the complete re-edit of Spring Fair for 2020, was an important deciding factor in TI SENTO – Milano’s return to Jewellery & Watch.

Judith Lockwood, Director of Mesmeric Distribution Ltd, says:

“I am thrilled to bring TI SENTO – Milano to Jewellery & Watch 2020. We see the show as an important way to start the New Year and achieve our objectives. Plus, the transition of Jewellery & Watch to Hall One means we will be in the vicinity of fashion sector buyers looking for something different and unique, as well as the traditional retail jewellery segment and department store buyers.”

TI SENTO – Milano notes sales are up year-on-year despite challenging market conditions. It credits this success to working with its retail partners on a tailored, case-by-case basis, which focuses on the services and support they need. 

Jewellery & Watch Event Director, Kirsty Broere, adds:

“TI SENTO – Milano is a well-known name in the UK jewellery market, and we look forward to welcoming the brand alongside our other silver jewellery specialists. We are pleased to see so many brands and businesses embracing the changes to Jewellery & Watch 2020, which offers stronger links to typically Spring Fair-only buyers.”

Spring Fair and Jewellery & Watch welcomed more than 50,000 combined visitors in 2019, with buyers from more than 75 countries visiting Jewellery & Watch specifically. Of the visitors to Jewellery & Watch in 2019, 60% were representatives of multiple and independent retail businesses.


Rebecca van Rooijen


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