#artistsupportpledge
#makersupportpledge
Insta hashtags prompt sales in lockdown
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The artist Matthew Burrows set up an artist-led movement and network on 16th March 2020 to support artists struggling financially during Covid-19 using the social media platform Instagram – with a simple pledge.
The pledge #artistsupportpledge created a much needed route to market in lockdown for artists and makers.
He released a statement saying that within a month
“…from making the first sales pledge I am a little awe struck yet completely delighted by the momentum and viral take up of this campaign. It is not just an important network and survival mechanism for artists: It has become a global movement, a generous culture, and a gifted and egalitarian micro-economy, perhaps even a new economic model.”
At the time of publication the Artist Support Pledge had recorded over 193,757 posts and generated an estimated £20 million for artists and makers across the globe.
Burrows said:
“The feedback from artists and buyers taking part has been profound. It’s been really humbling, hearing how Artist Support Pledge has literally transformed the lives of so many at such a difficult time, and has helped sustain livelihoods. The spill out (or spin offs) from this is amazing too: posting work on the hashtag has for some led to bigger and more expensive artwork sales and even offers of international gallery representation.”
As a result makers have gotten in on the act and created their own hashtag #makerssupportpledge with a lesser used #makerssupportpledge pledge.
Artist Support Pledge #artistsupportpledge
The Premise
‘Let generosity be infectious’, Matthew Burroughs
Due to the COVID-19 pandemic, many artists have found themselves without work, teaching, technical support and gallery work. Exhibitions and sales have disappeared. In an attempt to help alleviate some of this stress I have instigated the ARTIST SUPPORT PLEDGE #artistsupportpledge
The concept is a simple one. Artists post images of their work, on Instigram which they are willing to sell for no more than £200 each (not including shipping). Anyone can buy the work. Every time an artist reaches £1000 of sales, they pledge to spend £200 on another artist/s work
To make a pledge, post your work with the #artistsupportpledge and follow the # to see everyone else's work. Keep updated on new opportunities and announcements @artistsupportpledge Repost and tell your friends, colleagues and collectors. Let generosity be infectious.
#supportartists #covid19 #coronavirus #livegenerously
What is #artistsupportpledge ?
Search the hashtag #artistsupportpledge on Instagram which will show a feed of work for sale by an international array of artists and makers for £200 or less (excluding postage).
How it works for Artists and Makers
Artists and Makers post an image /s of their work on Instagram which they are willing to sell for £200 or less (excluding postage) using the #artistsupportpledge hashtag. Anyone can buy the work.
When they reach £1,000 of total sales, the Artist or Maker pledge to buy a piece from another artist or maker in the scheme using hashtag #artistsupportpledge.
Makers Support Pledge #makersupportpledge
Currently 4,283 posts
The Premise
‘Let generosity be infectious’, Matthew Burroughs
What is #makersupportpledge ?
Along the same lines as the Instagram hashtag #artistsupportpledge, makers have taken to creating #makerssupportpledge hashtag on Instagram which has a feed of thee dimensional work for sale by an international array of makers for £200 or less (excluding postage).
How it works for Makers
Makers post an image /s of their work on Instagram which they are willing to sell for £200 or less (excluding postage) using the #makerssupportpledge hashtag. Anyone can buy the work.
When they reach £1,000 of total sales, the Maker pledges to buy a piece from another maker in the scheme using hashtag #makerssupportpledge.
Hear Matthew Burrows being Interviewed
Matthew Burrows talks about starting a movement with #artistsupportpledge with Gita Joshi
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