i.am+ Buttons Bluetooth Earphones
will.i.am,'s i.am+ Launch BUTTONS
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i.am+ has announced that its 'BUTTONS' premium bluetooth earphones product are now widely available in the UK, in four new colourways.
The wireless earphones – styled by fashion legend, André Leon Talley – are the brainchild of global music artist and entrepreneur, will.i.am, with brand ambassadors and investors including Kendall Jenner and Naomi Campbell.
BUTTONS fill a gap in the Bluetooth earphone market, offering a product that allows for high design without the loss of high technology.
Jenner, a next-generation model starring in the campagin alongside Shaun Ross and India Love says,
“Getting to be a part of the i.am+ family was really important to me. i.am+ BUTTONS aren’t just earphones, they’re also an essential accessory that I consider an important part of what I’m wearing"
The iconic shape of vinyl records inspire the BUTTONS’ signature circular design, which crafted from machined metal and paired with a woven fabric cable that allows the wearer to easily integrate BUTTONS into their daily wardrobe.
André Leon Talley, i.am+’s Style and Fashion Director said,
“i.am+ has allowed me to fuse fashion and style with technology like it’s never been done before. People now have the opportunity to make a fashion statement with technology. I’ve loved every minute of working with will.i.am and the i.am+ family.”
With a lightweight, no-fuss form, BUTTONS are crafted to be worn all day as an accessory to any outfit as they magnetically clasp around the wearers neck. Extra comfort is provided by the wide range of ear-tips sizes and styles that come with each pair of BUTTONS – allowing users to find the ideal fit for their ears.
Will.i.am – who can currently be seen wearing BUTTONS every Saturday on ITV’s The Voice says,
"Technology doesn't have to look like technology...It's gotten to the point where no one has imagination. Everyone else is making what everyone else is making. We wanted to do away with all that...Now that technology is ubiquitous, shouldn't you look fresh?"
Mirroring their elevated style, BUTTONS provide the wearer with optimised sound and clarity in their daily life. With a 30-foot Bluetooth range and built-in remote and microphone, BUTTONS deliver superior sound, deep bass, and continuous access to music and content.
Compatible with iPhone, iPad, Apple Watch, and Android, i.am+ BUTTONS are available in four colourways: Black, Gold, Grey and Rose.
Stockists include Amazon and Dixons Travel.
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