Horsham jewellers Wakefields switch buying partners

Wakefields, stockists of Rolex, Thomas Sabo and Links of London among other high end brands, has been in the same family for more than 100 years and is now owned jointly by Dominic Wakefield and his sister Melissa.

The store stands out on Horsham's busy High Street for its classical facade but more significantly for its durability as other famous names around them fall victim to modern trends. 

                                                     Busy Wakefields showroom n Horsham High Street

This is down to their high quality customer service, which is legendary among jewellery and watch buyers in the region.

“We feel that the Houlden family represents the best opportunity to network with a small group of like-minded family businesses, sharing ideas and best practice," said joint owner Dominic Wakefield, who worked as financial director for the Company of Master Jewellers from 2005 to 2013.

“Our brand portfolio has changed over the past few years and Houlden is now closely aligned with our supply mix. Wakefields have been made extremely welcome to the group and we look forward to forging new friendships through their support.”

Houlden Chief Executive, Helen F Haddow, added

“We are delighted to welcome Wakefields as part of the Houlden Advantage. They are a perfect extension to our existing premium membership with over 100 years’ experience on the high street. We are looking forward to showing them the benefits of being part of the Houlden community and the opportunities that we can expose them to in the industry.”

Houlden Jewellers provides luxury jewellers with advice and support in networking, buying, training, business services and marketing support, with the aim of increasing margins and improving their bottom lines.