Company pivots and creates jobs


Hoffmann Group UK aims to double in size with customer-centric reorganisation

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Hoffmann Group UKEurope's leading system partner for quality tools, workstations and personal protective equipment (PPE), has transformed its national strategy in order to better serve its customers. 

To provide its customer base with a more bespoke, effective service, the business is bolstering the number of experts available to advise and consult with clients. Specifically, the business is increasing technical expertise, introducing dedicated support for large national accounts and additional specialised resource to support services such as inventory management, calibration and repairs. 

The reorganisation also sees Peter Borrowdale, who joined the business last year, being appointed as National Sales Manager. Hoffmann Group UK is also actively recruiting for field and office based roles, creating a number of additional jobs over the coming months, which will increase the UK headcount by around 10%. 

As a result of the reorganisation, Hoffmann Group UK also has plans in place to double the size of the business by 2023, through more effectively delivering a broad range of services designed to help customers reduce costs and increase productivity. This will be achieved by increasing focus on key product offerings such as PPE, tool vending solutions and workshop tools, as well as increasing its product range and customer base. 

As part of this pivot, the business also launched a remote consultation service to support manufacturers keeping the UK running during the COVID-19 epidemic, meaning that it is now able to provide specialist customer support remotely. With the aid of these technologies, manufacturers can bring an experienced consultant directly into their existing workspaces to make bespoke recommendations in areas such as material types and machining optimisation, reducing costs and driving greater levels of efficiency on the factory floor. 

Tim Paddison, managing director at Hoffmann Group UK, commented: 

“We’re now approaching a year of operating in the UK and, despite unprecedented sector challenges, this reorganisation places us in a fantastic position to achieve our growth aspirations. Our goal now moves towards planning for the long-haul and further establishing the Hoffmann Group in the UK, with a greater focus on the needs of our customers across the nation. 

“As we begin to emerge from what was among the most challenging periods for manufacturers in recent memory, the sector will require the services of a truly expert partner more than ever before, and that is what we’ve built this new business model around; ensuring our customers can access and make use of exactly what they need, when they need it. We’re now in a fantastic place to push on and build for the future, helping our customers reduce costs and drive efficiencies to increase productivity.” 


Rebecca van Rooijen


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