Harriet Kelsall Bespoke Jewellery wins gong


Harriet Kelsall Bespoke Jewellery wins national ‘Inspiring Independents’ Award

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Independent jewellers across the country took to London’s Riverbank to honour and support the hardworking independent jewellery sector, where Harriet Kelsall Bespoke Jewellery took home one of only five category awards at Retail Jeweller Magazine’s 5th annual Inspiring Independents Awards.

Harriet Kelsall Bespoke Jewellery’s London studio, found in fashionable Primrose Hill, was celebrated by a team of esteemed judges for its use of ‘visual merchandising and store design’ by Retail Jeweller Magazine and their peers. This new category looked at fresh and original store design and use of visuals to convey the brand’s ethos.

Since Harriet Kelsall’s Primrose Hill studio and shop opened in early February of last year, the studio has complemented the almost exclusively independent boutiques, artisans and eateries of the area. Combining the accessibility of a retail jewellery store with the look and feel of a creative design studio, the company provides a unique experience for their customers.

Judges commended this design, saying:

“There is an idea, like a continually evolving story leading you through the store. This has a powerful effect on the consumer, whether they are browsing or intending to purchase.”

Founder Harriet Kelsall commented:

“Our Primrose Hill Studio and shop has been doing so well and this award really feels like a celebration of our team’s achievements.”

The company also featured in the ‘Top 100 Inspiring Independents 2019’ list at the event. Harriet responded by saying:

“We are thrilled to be recognised on this list. We work hard to communicate our bespoke expertise at every touch point to stay relevant to our customers.”

Harriet Kelsall Bespoke Jewellery specialises in individual design made possible by a team of qualified designers on hand in every studio. The importance placed into each customer’s story can directly be seen in the Primrose Hill studio through the tagline ‘Your Story, Our Design’ carved into the feature wall. 


Rebecca van Rooijen


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