15% increase in sales from IJL 2017


Fei Liu’s IJL Sales Up 15% for 2018

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Fei Liu Fine Jewellery’s new Magnolia collection proves a success as the brand sees a 15% increase in sales from IJL 2017.

During the three-day event, the British brand opened new accounts and increased sales by 15%. Fei Liu Fine Jewellery launched their new silver ‘Magnolia’ collection, which continued the designer brand’s offering of luxury jewels at an accessible price.

Magnolia proved a success – due to its three-times margin – with 95% of orders including the complete collection. The cost of the six-piece collection totals to an attractive £270+ VAT. The designs are adorned with the cat’s eye gemstone, which is delicately cradled by formed silver petals with dewdrops of 8 hearts and 8 arrows cubic zirconia. Each piece within the collection has a price range between £99-£169 RRP.

Director of eponymous brand Fei Liu said of IJL: “Despite the fluctuation of footfall, my team and I are encouraged by the interest and sales we have achieved. We are extremely happy to have built relationships with new retailer partners and brought something new for our current partners to show to their customers.”


Rebecca van Rooijen


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