Fashion-forward and Fairtrade: the designers paving the way to sustainable jewelley at LFW19


Fair-trade jewellers get together at London Fashion week to show that fashion can be fair

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This coming Monday and Tuesday marks a pivotal moment in London Fashion week history: for the first time ever, four of the leading ethical jewellers will come together to prove that fair fashion, without comprimise, can be (and should be) achieved. 

From an exclusive location in Old Bond Street, adjecent to the main-catwalk, the four renowned designers will showcase their collections to celebrities, industry experts and the public alike. This, coming after the BOF State of Fashion report prophecised that ''For fashion players, 2019 will be a year of awakening. The ones who will succeed will have to come to terms with the fact that in the new paradigm that is taking shape around them, some of the old rules simply don’t work.'' shows a promising shift in fashion and jewellery trends, a topic that has been bubbling under the surface of the industry for a long-time is now breaking through. 



Reflecting a shift in public awareness to ethical, fair fashion, the Fairtrade Foundation comments on this occasion:

David Finlay, Programme Partnerships Manager at the Fairtrade Foundation, says; “For years Fairtrade and some very committed jewellers have fought for a position on the catwalk, and now is their chance to shine. We are pleased to support this event as it creates a platform for showing the best of bold British design, including a wide range of pieces made in Fairtrade Gold. For every gram of gold bought on Fairtrade terms, there will be a ripple effect down the supply chain. This is the year for ethical jewellery and fashion to come to the fore.”  

The variety of jewellery on show from these four UK based Fairtrade Gold licensees illustrates how the sector is bounding into bold, on trend and inspiring design to rival the fashion favourites.

The award winning Natalie Perry evokes bohemian elegance in her sophisticated pieces designed and made in England from Fairtrade Gold. Everyday luxury jewellery 

inspired by the stories she has collected on her travels.

Rock Hound builds statement pieces from a statement base. Ethics are at the heart of this East London gemologist and gold sourced for their unique items comes from small-scale artisanal gold mines certified by Fairtrade.

Ute Decker’s minimalist architectural formed jewellery is also a prize winner across the board and will be at home alongside fsahion’s most on trend. Uniquely delicate and strong at the same time, Ute Decker designs have won international acclaim.

CRED Jewellery was one of the pioneers of lab grown diamonds and fore-runner of ethical jewellery with their emphasis on Fairtrade Gold. Beautiful, classic pieces and a new MACDESA collection from certified mines in Peru will be on display. 


The event will be open alongside the London Fashion Week and is open to the public, further details are available here.


Jessica Green


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