Diamonds Dominate at Jewellery & Watch Birmingham 2017

Within the show’s new Fine & Diamond section, Domino Jewellery, Gemex, Hockley Mint and Clogau will headline 2017’s line-up of bridal brands, with new diamond designs, trends and retail solutions set to dazzle buyers.  

Domino’s bestselling Sienna range will continue to inspire, with marketing co-ordinator Chantelle Serrell-Cooke stating, “Our Sienna collection combines the latest trends with years of design expertise to provide retailers with fashion led, commercial rings. All pieces within the range have distinctive design influences whether it is from the designer’s travels or from a piece of literature they have read, the hint of Russian cupola, or the stark, clean lines of art deco. Our new ‘enhancer’ is an ideal way for women who are sentimental about upgrading their engagement ring to keep their original ring while creating a more showy, statement piece and achieving a totally fresh new look,” 

With bold, eye-catching cabochon stones, such as classic ruby and blue sapphires, as well as semiprecious stones peridot, iolite, citrine, and garnet, bridal retailers should also look out for Domino’s popular Rosabella and Sienna collections to complement their collections. 

Clogau will present a sparkling update to its bridal collection Clogau Compose [pictured right]  at Jewellery & Watch, which will be available in a new default of Fairtrade and Welsh gold, developed as the company creates links between its artisanal Welsh mining history and the Peruvian Fairtrade gold mines.

Clogau is also working on a number of initiatives to support Compose, including a bridal fragrance, new packaging and a marketing campaign for 2017.  

It will also launch around 50 new lines across its main collection at Jewellery & Watch, with growing popularity for 9ct gold.

"The reception to our latest collection has exceeded even our expectations,” says Clogau head of brand development Sonia Menezes. “Our new 9ct pieces have been particularly successful; Serenade, Eternity & Celebration are the stand out pieces.” 

Returning for another sparkling year, Hatton Garden’s Gemex will present its luxurious bridal lines at Jewellery & Watch, describing the show as a chance to build on the business’ great success in 2016.  

Concentrating on new engagement, eternity and wedding rings with a contemporary feel, Gemex will bring the latest in halo style engagement rings and matching bands to J&W 2017.

Speaking of bridal trends, Gemex sales director Lee Ruben states: “Platinum is still the number one choice for our customers, alongside engagement rings with cushions, emerald cuts and ovals.” 

The company will also launch a fresh update to its retailer support package, with improved sample rings.

"We’ll be launching a new box of silver and CZ sample rings at Jewellery & Watch, which have previously proved to be a massive hit in hundreds of jewellery stores across the UK and Ireland,” Ruben adds. 

Also lauding the success of their sample ring boxes, Birmingham’s Hockley Mint has selected Jewellery & Watch to reveal fresh bridal designs. The business will present an update to its diamond wedding ring collection, created to meet retailer demand and in line with its strategy to offer more fully-finished, ready-to-wear diamond product.  

Hockley Mint marketing manager Sam Stevens reveals: “We are continuing our focus on bridal, expanding our MariMe range to offer more popular stone sizes throughout the existing designs. Our design aesthetics have developed a more feminine feel and this will continue in our Wedfit styles and also matching bridal sets.” 

Having launched its brand new trade-facing website at Jewellery & Watch 2016, Hockley Mint will continue to develop its online systems, making browsing and ordering online much easier for its clients, while creating more options for design customisation. 

The next edition of Jewellery & Watch takes place 5–9 February 2017 at the NEC Birmingham: www.jewelleryandwatchbirmingham.com