Diamond giant Alrosa launch 2018 World Cup collection

The Russian-mined  0.3 carat diamonds are named after each of the participating nations and can be personalised with an engraving associated with the 2018 FIFA World Cup Russia™ or an individual. Sales of world cup favourites Brazil and Spain are expected to be in big demand with England not far behind.

A special-design official certificate confirming characteristics of each diamond will be issued with each purchase. 

"Russia produces one-third of all rough diamonds in the world and is famous for its polished diamonds, which are yet another symbol of our country," said Pavel Vinikhin, Director of DIAMONDS ALROSA.

"We decided to provide the fans with the opportunity to take a tiny piece of Russia with them or to mark national teams and symbolic victories important for them not only with football anthems, but also with a unique diamond that will remain with them forever."

"The collections of stones have been selected so that they are affordable for a wide range of fans. Optionally, we can form sets from them." 

All diamonds are of high quality, D to F color and VVS2 to IF, cut by ALROSA's subdivision - DIAMONDS ALROSA and available through the website www.diamondsofrussia.ru. 

As part of their deal with FIFA, Alrosa were granted brand association rights for the region and promotion rights on social media. They have been featured on LED boards in all stadiums during the tournament and promoted products in selected areas of the FIFA World Cup venues.