Confidence vote in 'Made in Britain' brand

A survey conducted by British brand intelligence and consumer insights firm Attest, across 4,000 consumers, half in Britain and half US, found that 75% of people questioned said they would be more likely to buy a product with a Made in Britain label.

Even though 1 in 3 Americans said they did not know any British brands, the most common name to crop up in the US surveys was Burberry while Cadbury and M & S had the best brand perception in the UK.

Associations with quality and style had repercussions for perceptions over cost with 46% of people expecting British-made products to be expensive.

Almost half the Americans who took part in the survey chose the term 'desirable' to describe their general perceptions of 'Made in Britain’ products and 39% of Brits saud they felt more positively towards British brands and products post-Brexit.

“Britain’s reputation for style and quality, both within the UK and overseas, is evident in our findings”, said Mark Walker, Marketing Director at Attest. 

“Rather than Brexit diminishing Britain’s reputation for consumer brands on the world stage, it appears to be presenting an opportunity to redefine ‘Made in Britain’ both at home and abroad.”
 
John Noble, Director of the British Brands Group says: “British brands are a strong source of pride, but also of our international competitiveness, and it is encouraging to see this reflected in this research. 'British brands help shape perceptions of the UK around the world, with the Nation Brand Index rating the country 3rd out of 50 for the strength of its image and reputation. Strong brands will play a key role in our future success.”