CAA launches new website

CAA was established as a visionary organisation with the sole purpose of supporting its maker members and advocating for the fine crafts in Britain over 70 years ago. The new website will help the organisation to do this more comprehensively and it hopes that it will be welcomed by their loyal clientele and also those new to CAA. The organisation is thrilled to able to launch the site only months after locating to their new home in Paddington Street. 

Shop - Discover Objects

This is the first time in its 71-year history that CAA has had the capability to sell online. This builds on its popular social media series ‘Object of the Week’, which was launched in 2016 and has piqued public interest in the gallery and in the ability to buy from CAA online. 

The online shop is a vital addition to its activities on behalf of the artists and makers they  represent. There is currently an edited number of objects available to buy online but this selection will expand quickly over the next few weeks, in time for the Christmas season. All of the disciplines – ceramics, furniture, glass, jewellery, metal, paper, textiles and wood – will be represented in the online shop, with pieces ranging from the decorative to the functional, minimal to maximal, very small to very large – at all price points. What these diverse pieces have in common is their exceptional quality and distinction as individually made objects from some of Britain’s finest craftsmen. 

Artists 

The pages about the makers take centre stage. Attractive individual ‘artist’ pages for 300+ members contain a maximum of information about these talented individuals and their practice, supported by high-quality images. 

Curated Displays

Curated Displays take the CAA's trademark ‘still life’ concept forward to reach a wider public, extending our aesthetic beyond the Marylebone gallery into a virtual gallery space. These CAA still life arrangements emphasise our harmonious, cross-disciplinary approach, where all the craft disciplines are shown free of any sense of hierarchy between materials. 

“Overall, we are delighted with the site and the potential it brings to CAA as an organisation”,

enthuses CAA’s Executive Director Christine Lalumia.

“There are many new and exciting areas which will, over time, be populated with content that is both beautiful to look at and informative – reflecting CAA’s core mission to promote the study, appreciation and understanding of the fine crafts in Britain. We look forward to adding depth and breadth to the content over the next few months, making the CAA website a go-to place for information on and inspiration about making, materials and finely crafted objects.”