Brighton entrepreneur opens 'The Crop'

Entrepreneur and jeweller Kerry Huff has used £50,000 of finance from NatWest, alongside a personal investment of more than £150,000 to acquire a 10-year lease for the Sydney Street premises and complete an extensive retail fit out.

Funding from NatWest has enabled Kerry to undertake an extensive refurbishment programme, which includes bespoke fixtures and furnishings, as well as ensure the retail outlet is fully stocked. She has also created two therapy rooms on the first floor that will be hired out to holistic therapists for treatments such as homeopathy, acupuncture and reflexology, creating additional business revenue and fitting with the ethos of the business.

The Crop stocks elegant, handmade jewellery, as well as a selection of other bespoke products, including homewares, art and books. Kerry has used her 20 years’ experience in the jewellery industry to identify exclusive brands that offer high-end products for her customers. She will run the shop alongside a team of four staff and once The Crop is established, she hopes to offer commissions to design and make bespoke pieces for customers.

Kerry said: “As a trained jeweller, I have always wanted to combine my in-depth knowledge of the jewellery industry with my understanding of the design and production process, to launch my own business and open a store stocking individual and luxury pieces. The space showcases talented designers and makers, where the focus is on originality and craftmanship and for me is about creative communities and valuing the talent and process that goes into making beautiful products. As a business we also strive to be ethically responsible.

“Thanks to the funding from NatWest, I have been able to translate the vision into reality, creating a relaxing, welcoming, inclusive space where customers are free to browse and enjoy the shop. I look forward to showcasing my unique products and offering something different to Brighton’s North Laine community.”

Finance broker Jon Rooke-Allden at A & T Business Associates introduced Kerry to Heather Roberts, NatWest Relationship Manager, to support her with starting her first business.

Heather said: “Kerry is incredibly passionate about the business she has created and that is evident in her immaculately finished shop and the high-end products she stocks. With the funding we have provided, Kerry has been able to complete the crucial finishing touches to the store and we wish her every success as she welcomes customers over the coming months.”