Julie Driscoll new Managing Director, Pure London


Appointments: Julie Driscoll announced Managing Director, Pure London

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Pure London, the fashion buying trade show, has announced the appointment of Julie Driscoll as Managing Director with immediate effect. Previously the show’s Portfolio Director, Julie’s promotion to Managing Director will drive a host of exciting changes and new launches for the February show, taking place from the 11th – 13th February 2018.

Julie Driscoll said of the appointment:

“It is a very exciting time in the evolution of Pure London and I’m looking forward to working with our fantastic team, our partners, suppliers and exhibitors to continue to improve on  what we offer, making Pure London truly unmissable. Our AW18/19 manifesto sets the scene towards a new direction next year. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent. From the carefully edited sectors, suppliers and manufacturers we represent to the industry knowledge and smart insight we deliver, to the premium buyers we bring through our doors, we will embody fashion at its purest and the passion it incites in all of us.”

Julie continues to lead Jewellery & Watch, the UK’s largest dedicated jewellery trade event, working alongside Louise Young, Managing Director of Spring and Autumn Fair.

Jewellery & Watch takes place from 4-8 February 2018 at the National Exhibition Centre, Birmingham, co-located with Spring Fair. 

The next edition of Pure London will take place from 11th – 13th February at London Olympia. 




Rebecca van Rooijen


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