Eponymous label launches new design range
Annoushka Launches new Lovelock & Lovelink designs
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“The ‘lock’ has been celebrated throughout history, in the world of punk rock as much as in the realms of religion. For me, its symbolism of security and strength has a particular resonance, at a time when the world seeks both” - Annoushka Ducas MBE
The five new Lovelock designs have each been exquisitely crafted in 18ct gold and set with precious gemstones. Each one depicts a different talismanic symbol; The Bee, an icon of endurance and community, The Eye, to keep the wearer safe, The Star, a decorative symbol of guidance, and The Heart, our universal symbol of love. The fifth Lovelock is simple in its elegance and highly polished for personal engraving.
A playful collection, Lovelock also introduces an exquisite leather element by distinguished British leather goods brand Connolly, who crafted each bracelet using off-cuts of their luxurious Spanish leather.
Lovelock acts as a connector for two new Cable chains adding to the versatility of the collection. Its functional aesthetic translates perfectly to Annoushka’s charm collection and can be fastened onto any Annoushka bracelet, necklace, or hoop earring.
Alongside Lovelock Annoushka has crafted Lovelink, an elegant, unisex 18ct gold clasp that is designed to be the contemporary starting point for any charm collection. Connecting both ends of the Cable chain or attached to the leather cord, Lovelink can be worn alone on chain or leather or as an integral part of a necklace alongside other Annoushka charms.
Each Lovelock and Lovelink comes with a handsome double tour bracelet by distinguished British leather goods brand Connolly using off-cuts of their luxurious Spanish leather. The unisex stitched leather cords are available in a selection of cream, tan, black, green and red and are available in two lengths—a mid-length necklace and a shorter version which can be wrapped twice as a bracelet, or once as a choker.
“I’m drawn to organic materials and much like solid gold, leather is enduring and, well-worn and well-loved it ages beautifully. I’m proud to utilise and celebrate every inch of the beautiful material Connolly produce. It’s the perfect companion for this collection.” - Annoushka Ducas MBE
Lovelock and Lovelink launches on 4 September in all Annoushka boutiques and online at Annoushka.com.
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