Annika Rutlin Harnesses the Spirit of 2026 with New Unisex "Year of the Horse" Collection

A Transition of Energy

Marking the shift from 2025 into 2026, the collection embodies a powerful change in momentum.

"The snake sheds its skin so the horse can stand in its power," says Annika Rutlin, describing the inspiration behind the release. "We are moving from a time of shedding the old into a year of action, vitality, and progress. I sought to craft a tangible totem that inspires confidence and drives the wearer toward their own goals."

While the Horse takes centre stage for the upcoming year (commencing 17th Feb 2026), the full Chinese Zodiac cycle is available, allowing customers to find the animal that corresponds to their own birth year.

Nordic Roots & The Dala Horse

The featured pendant showcases a stylized horse profile enclosed within a sleek circular frame. Rutlin applies a disciplined, minimalist philosophy, utilizing negative space to create a dynamic silhouette.

Drawing on her heritage, the design is influenced by the proud stance of the traditional Swedish Dala horse, reinterpreted here with a contemporary edge. This fusion of cultural folklore and modern form gives the piece a timeless quality.

Unisex Appeal & Equestrian Gifting

This diverse collection features ring, cufflinks, earrings, bangle, pendant, and necklace options. Defined by a stripped-back aesthetic, the designs eschew unnecessary fuss in favor of architectural simplicity. It is a truly unisex collection, with clean lines that appeal equally to men and women

While created for the Lunar New Year, the design transcends the calendar. It serves as an ideal gift for equestrian lovers, horse riders, or anyone who appreciates the noble, independent spirit of the animal.

Market Positioning

Accessible Luxury: With wholesale pricing starting at £32, this collection offers customers solid precious metal and artisan craftsmanship at an achievable price point.

The "Heirloom" Factor: Targeted at consumers seeking permanence over disposable fashion, each piece is hand-finished in our Sussex studio.

Wearability: Centred around a compact 18mm circular charm, the design is perfectly scaled for everyday wear. Its minimalist silhouette taps into the current trend for meaningful, stackable talismans that layer effortlessly with existing chains.

Customisation: Available in two distinct finishes—Contemporary Matt Satin or Classic High Polish—allowing you to curate the look that best fits your store’s aesthetic.

Wholesale Information

The Year of the Horse 2026 collection is available for immediate wholesale order.

• Lead Times: 1-4 weeks

• POS Support: High-res imagery and social media assets available for stockists.

• Ordering: Available via email, phone, or direct appointment.

About Annika Rutlin

Annika Rutlin is a creative force in designer jewellery, known for combining modern Nordic aesthetics with traditional goldsmithing techniques. With over 30 years of experience, her work is celebrated for its bold forms, tactile nature, and talismanic quality. Based in Peacehaven, Sussex, Annika Rutlin Jewellery creates sustainable, enduring pieces that tell a story.