Allum & Sidaway Open Flagship Store in Salisbury 


Allum & Sidaway Open New Flagship Store in Salisbury

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Allum & Sidaway have launched the opening of their new flagship store in Salisbury this week, making a grade II listed building in the heart of the city, their new home.

Having been in Salisbury for over 40 years, Allum & Sidaway invested in a notable grade II listed period building, creating two luxurious floors showcasing fine jewellery, a brand boutique, bridal lounge, watch gallery & prosecco bar. Expanding their brand offering, new collections include Doves, Alex Monroe, Swarovski & Chlobo along with watches from Elliot Brown, Ball, Frederique Constant & Seiko.

The stylish shop fit draws inspiration from the best of Bond Street and incorporates fine examples of British craftsmanship, from the spiral staircase to bespoke cabinets, alongside digital technology to further enhance customer experience.

Jason Allum, Managing Director said, “We had the vision of creating a true retail destination and an unrivalled shopping experience for the area. We hope that the design & features of the new store combined with the wealth of passion & experience that manager Paul Lewis offers will be a winning formula!”

To mark the opening of the new store over the weekend, Allum & Sidaway held a VIP preview evening, complete with magician & grand prize draw with one lucky winner scooping a £1000 shopping spree. The following day, shoppers were treated to an altogether royal experience, greeted by professional lookalikes of Prince William & Kate Middleton who caused quite a stir and posed for photos with customers.

Allum & Sidaway, 20-22 Minster Street, Salisbury, Wilts


Rebecca van Rooijen


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