Allum & Sidaway fully modernise with revamp, expansion and new website


Allum & Sidaway Dorchester revamp wins customer approval

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Award winning local jewellers Allum & Sidaway report a successful refit and festive period. The family run company closed for several weeks last autumn for a full revamp of their Dorchester head office including the expansion of their sales floor. 

“We have been looking forward to creating a more luxurious retail destination for sometime now and are delighted to have invested further in our local high street.  We believe the design and features of our revamped store will prove a winning formula and are thrilled to see this has been reflected in a positive uplift of fine jewellery sales over the festive period” says managing director Jason Allum.  


Allum & Sidaway new store-front

“When planning the store layout and furnishings, we meticulously focused our efforts on the customer experience and the client journey throughout the store – making the space inviting and cosy with additional seating areas, whilst ensuring the new cabinetry showed off our fabulous collections at their best.”

“The extended shop area has enabled us to expand our brand offering to include Olivia Burton, Alex Monroe and Georg Jensen jewellery and homeware as well as hand selected coloured diamonds and fine jewellery collections.”

The stylish shop fit draws inspiration from their luxury flagship store in Salisbury and is apparent in the new display cabinets, reception areas and stunning lighting and has drawn many positive and favourable comments as is the feeling of calm and elegance as you walk through the door. 

 “Looks beautiful and loving the new brands available”  

“The store looks amazing.  Many congratulations to you and wishing you every success for the future”

Continuing their expansion further, Allum & Sidaway launched their first transactional website before Christmas, which boasts an impressive array of their fine jewellery alongside their popular branded collections. Managing Director Jason Allum commented “The retail industry is fast-becoming Web driven and although for Allum & Sidaway the focus has always been and will always be focusing on excellent customer service creating a memorable experience, it is imperative we make ourselves available to a broader audience.  Allum & Sidaway is excited to offer a truly memorable, inspirational and stress-free experience for all our customers”

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Jessica Green


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