Boutique Manager

Company

Alex Monroe

Location

Covent Garden, London

Salary

Facilities Manager

Published

Deadline

Boutique Manager

Alex Monroe

Covent Garden, London

Salary: £32,000 - £34,000

Application Deadline: 31 October 2025

Summary of role and responsibilities

We are seeking a passionate Boutique Manager to lead our Floral Street store focusing on driving sales, building brand awareness, and bringing our jewellery’s storytelling charm to life.

A confident and inspiring leader, you’ll guide your team to deliver an exceptional service in a warm, welcoming environment - ensuring every customer discovers the beauty and craftsmanship behind our pieces.

Maintaining the store’s stunning presentation and collaborating with teams across the brand to create a seamless shopping experience for all our customers which reflects the ethos of our brand.

You’ll be a great fit for us if you are

Experienced retail manager or supervisor looking to take the next step, preferably from a jewellery background with a proven sales record.
Experienced in supporting people management, including assisting with rota planning, training, and staff development.
A leader to the team demonstrating providing above-and-beyond customer service, in a warm and friendly manner.
Go the extra mile for the customer, ensuring they receive the best advice and service, wherever possible.
You have a positive, can-do attitude, taking ownership and responsibility of tasks with a flexible and enthusiastic approach.
Seek information, and continuously develop knowledge about the brand positioning and the jewellery marketplace.
Proactively participate in our company goal to be environmentally conscious and sustainably minded.
Prior knowledge of jewellery metals, diamonds and gemstones would be a bonus but also something you can learn about!

Specific responsibilities

With other members of the AM team, ensure infrastructure is in place for our busiest store, including but not limited to: Health & Safety, Alarms and Security, Telephones, Internet, CCTV, Refuse & Recycling, Understanding Council Regulations.
Take the responsibility of being key-holder for the store with call-out responsibilities.
Determine the needs for staff coverage, and conduct recruitment accordingly, developing clear and appropriate roles and responsibilities.
Implement and monitor KPIs to measure sales performance, customer satisfaction, and team productivity.
Manage staff rotas ensuring either yourself as Manager or senior sales role is present at weekends and busy periods.
Monitor and manage holidays and sickness, doing what you can to support your team and maintain their well-being.
Train new staff members on all things ‘Alex Monroe’; from our sales style, policies, systems and procedures, through to brand and product knowledge, and encompassing our important repair and reconditioning aftercare services.
Provide on-going and ‘in the moment’ feedback and support to the individuals in your team, offering new challenges and development opportunities where possible.
Ensure your team receives consistent on-the-job training, from new pieces and collections, to any changes to our policies, systems and procedures.
Implement and maintain security measures to ensure staff safety, and stock security.
Sustain sales performance and profitability whilst offering a friendly, inclusive and relaxed, ‘attainable luxury’ shopping experience.
Develop your own encyclopaedia-like knowledge of the Alex Monroe brand, and all of our jewellery.
Work with our Bespoke Manager and advisor to ensure you are highly literate in our Bespoke service, and can work with customers on the first stage of their Bespoke journey.
Demonstrate sales leadership for staff by projecting a positive attitude, and playing an active selling role on the shop floor.
Ensure our Floral Street store is a fascinating and engaging experience for customers. Plan, organise and staff regular events and sales initiatives such as product launches, talks / Q&A’s, teaching and demonstrations.
Liaise with, and utilise support from the AM Trading Team, to plan new activity and maximise company-wide sales opportunities, bringing forward ideas for improvements within the business, alongside contributing feedback and offering solutions to other points raised.
Oversee the creation of store-specific content for AM’s social media channels.
Work closely with the Stock Controller to ensure stock levels are well maintained and managed, with an accurate inventory, and a mix of styles and sizes to meet market needs.
Report to Senior management on quarterly figures.
Ensure that the appearance of the Floral Street store is maintained with pride; the jewellery should be neat, clean and tarnish-free, the store itself is tidy and cleaned daily, with no clutter at the till area.
Ensure all tasks are completed to deadline and to the standards required – delegating operational duties where appropriate.
Approach like-minded brands and fellow jewellers in the Covent Garden area to build relationships and grow localised business.
Supporting the Head of Retail in developing and maintaining a positive and friendly working environment for all employees.

We appreciate there is a lot on our list but if you feel you have some of the experience we are looking for, don’t be put off - please still apply!

Our benefits

33 days holiday including bank holidays & day off on your birthday
Additional days leave after 5 years of service
Pension Scheme
Travel to work Loan scheme
Bike2Work scheme
Paid for Eye tests and contribution towards glasses for all employees
Generous staff discount
Generous family and friends discount
A Birthday gift of your choosing
Complimentary Jewellery School Experience
2 Paid Charity Volunteering Days a year
Quarterly Treat Fund to spend with your team

To apply

To apply please upload your cover letter and CV explaining what you can bring to the team by the 31st October 2025.

We appreciate there is a lot on our list but if you feel you have some of the experience we are looking for, don’t be put off - please still apply!

About us

Alex Monroe Jewellery is inspired by nature, and the nostalgia of a childhood spent roaming the Suffolk countryside. Every piece is conscientiously designed and responsibly handmade in England by jeweller Alex Monroe, our expert team of makers and skilled long-term partners. From strong South East London roots, Alex Monroe jewellery is now much loved worldwide for its unique detail, character and craftsmanship.

www.alexmonroe.com

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